Brian and Tyler Fairbank and Their Winter-Ready Resorts

Mike and Keith dive into the excitement of the coming ski season with discussions on early snowfall, mountain energy, and resort activities. They welcome Brian and Tyler Fairbank from the Fairbank Group, owners of Jiminy Peak, Bromley Mountain, and Cranmore Mountain. The Fairbanks discuss the unique features and family-oriented experiences offered by their resorts, their environmental initiatives such as wind and solar power, and the future of the independent ski industry. They also highlight the importance of growing the ski industry through initiatives like Kids Rule programs and maintaining high-quality facilities and guest experiences.

Topics

00:27 Hosts' Excitement for the Ski Season

00:56 Energy and Activities at the Resorts

03:35 Upcoming Ski Events and Shows

03:56 Spotlight on the Berkshires

07:07 Interview with the Fairbank Group

08:23 Skiing Culture and Family Business

15:08 Sustainability Efforts at Jiminy Peak

22:12 Marketing Strategies for the Resorts

24:18 Skiing Experience at Jiminy Peak

26:00 Snowmaking and Family Focus

26:24 Kids Rule Program

28:26 Northeast Skiing Experience

29:37 Enhancing Lives Through Skiing

30:46 Bromley Mountain's Unique Charm

33:05 Cranmore Mountain Developments

36:32 Year-Round Operations and Future Growth

39:19 Industry Recognition and Future Outlook

44:20 Podcast Wrap-Up and Reflections